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2008年4月27日日曜日

Manga Cafe in Bricklane


You can visit the Manga cafe in Bricklane which opened last year. not like the ones in Japan, the one in England has the cafe underground and art gallery and Sushi bar on the ground floor. Moreover the interior is more fashionable. Including free drink, the prices are:

1 hour - £4
3 hours - £9
5 hours - £15

I've looked for an average salary in England which was£23,024≒\470,000(!?!?)
I guess it was not a suitable number to compare...In Japan you can stay over night by £7.

I was wondering why Manga cafes don't spread just like in Japan? The main reason is probably due to the difference of the structure of cities as well as the lifestyle. Japanese people tend to use these places to spend over night after missing all the transportation to return home at night. Moreover, we simply love Mangas to start with (though I personally don't like them).
On the otherhand in England, buses are available from early morning and not many people wonder around at night. I wanted to check the financial data from Manga cafes in Japan, but they don't seem to announce such information.

Will Manga cafes bear the trend of free contents due to the spread of internet? I don't think these cafes will popularize outside Japan. I guess it only works in high population density areas.


2008年4月26日土曜日

Service targetting for those who are 35 or over


I guess the construction of the "Matrix" by age division is beggining to materialize. Get Back Media Co. from the U.S. began the new SNS targetting users who are 35 or over from 23rd this month.

SNS now is more likely for those who are under, say around 30 or so. Students are the main players in SNS world. Since we started to use the internet, applications which are not designed for business are only used among young users. I wonder how will the people who use internet as just for business affect Social graph. From the advitisers point of view, business users are obviously welcomed at any cost. Yet how will they gain merit in commiting in Social graph?? There are so many aspects that must be comsidered...


2008年4月25日金曜日

Wii and SEO

On business week's "The world's most innovative companies", Nintendo has risen to 7th from ranking 39th the previous year. Without a doubt, Wii must have contributed to gain this result.
The ranking are as follows:

①Apple
②Google
③Toyota
⑦Nintendo
⑨Sony
⑯Honda

The ranking result from presidents' votes and financial data.

Now we are able to watch TV via Wii. The "Wii TV" provides you the time table to check the programs you want to watch, and it sends notice email to your mobile phones a few minutes before it starts. You can make a check on the programs you enjoyed. This information will then be organized on the web and creates program ranking. This system really realizes us that TV is no longer a passive devise.

Therefore TV stations must make some movements too. They will need to pay attention on various new features. On "Wii TV", you can search programs by key words, just like on the present internet. Celebrities, Products, places, trendy words...perphaps it "is" the internet itself. I've posted about in the past, but IPTV enables us to watch programs from all around the world. Moreover, Programs' names will appear on the web searched result pages. If so, then TV stations and program producers must think of SEOs and all other search engine knowledge. TV programs might compete among other types of media on the same battle field. TV programs have to think of how effectively can it be searched on the web. Will it include the longtail viewers? or will it try to fit as many trendy objects, places or people in the screen as possible??

In Japan, 5 million Wii have been sold, meaning 1/24 Japanese own one. Assuming that an average family consists of 4 people, you see Wii one every six house. What will the TV stations do next?


2008年4月20日日曜日

IPTV and nation control

The ITU(International Telecommunication Union) will transform IPTV into global common standard. This means you can watch any channel around the world no matter where you are.

One segment broadcasting is now spread in Japan and devises such as internet TV enables us to watch TV outside living rooms. If so, how will the prime time be interpreted? Not only programs that broadcast from 20:00 acquire the most audience rate. I presume that we will be able to watch programs when ever you want, and programs spend more money on advertising itself. Basically TV programs turn into Podcast system and mobile devises with high quality screen become common.

Then what will the mass media and the government do? News programs need to be extremely reliable or much more interesting. This measure will become more important to control the nation. There will be less programs being watched by all the family members everyday in the dining room. For instance I'm only subscribing to interesting news programs on podcasts. The reasons are that the quality of visual images are good, or it has powerful impact.
Now, there are movies showing Olympic torch being blown away on youtubes and many other video sharing sites. It could be seen in different directions depending on who and how the video was taken, or edited. In this age of multimedia with multi choices of information sources, you must ce cautious how to manage them.