Wii and SEO

On business week's "The world's most innovative companies", Nintendo has risen to 7th from ranking 39th the previous year. Without a doubt, Wii must have contributed to gain this result.
The ranking are as follows:

①Apple
②Google
③Toyota
⑦Nintendo
⑨Sony
⑯Honda

The ranking result from presidents' votes and financial data.

Now we are able to watch TV via Wii. The "Wii TV" provides you the time table to check the programs you want to watch, and it sends notice email to your mobile phones a few minutes before it starts. You can make a check on the programs you enjoyed. This information will then be organized on the web and creates program ranking. This system really realizes us that TV is no longer a passive devise.

Therefore TV stations must make some movements too. They will need to pay attention on various new features. On "Wii TV", you can search programs by key words, just like on the present internet. Celebrities, Products, places, trendy words...perphaps it "is" the internet itself. I've posted about in the past, but IPTV enables us to watch programs from all around the world. Moreover, Programs' names will appear on the web searched result pages. If so, then TV stations and program producers must think of SEOs and all other search engine knowledge. TV programs might compete among other types of media on the same battle field. TV programs have to think of how effectively can it be searched on the web. Will it include the longtail viewers? or will it try to fit as many trendy objects, places or people in the screen as possible??

In Japan, 5 million Wii have been sold, meaning 1/24 Japanese own one. Assuming that an average family consists of 4 people, you see Wii one every six house. What will the TV stations do next?